Table of contents
- Origin of Singles' Day
- Why is Singles' Day so popular?
- Singles' Day today: The best deals for bargain hunters
- What distinguishes Singles' Day from Black Friday
- Tips for the ultimate bargain hunter on Singles' Day
- Conclusion
Singles' Day is just around the corner - and that means bargain time! Originally from China, November 11th has long been a global shopping event. Many retailers offer the best discounts of the year on this day. Whether you're looking for electronics, fashion or household appliances - you can save a lot on Singles' Day. In this article, you'll learn all about the history of the day and how it differs from Black Friday. Of course, we'll also show you where you can get the best deals!
Origin of Singles' Day
Singles' Day began in the 1990s at a Chinese university. Students wanted a day to celebrate being single - without the pressure of having to be in a relationship. The date 11/11 was chosen because the four ones symbolize single people. What began as a small university holiday quickly developed. In 2009, Alibaba recognized the potential and turned Singles' Day into a huge shopping event. Today, November 11 is the day with the highest sales in online retail - worldwide!
Why is Singles' Day so popular?
Singles' Day has become a favorite day for many bargain hunters. But why is it so popular?
On the one hand, there are huge discounts and exclusive offers on this day that you won't find anywhere else. Brands and retailers outdo each other with promotions to get your attention. Whether it's electronics, fashion or household goods - the selection is huge.
On the other hand, the psychological effect of giving yourself a present also plays a big role. Originally intended as a day for singles, many people use 11.11 to do something good for themselves. It just feels good to reward yourself - especially if you save a lot of money at the same time!
The increasing global awareness also contributes to the popularity. More and more international retailers are taking part, so you have an even greater choice of deals. The combination of mega discounts, the fun of gifting yourself and the growing availability makes Singles' Day one of the most popular shopping events in the world.
Singles' Day today: The best deals for bargain hunters
If you're on the hunt for the best deals, Singles' Day is the day for you. Discounts on electronics, fashion and household goods are particularly popular. Large platforms such as Alibaba, Amazon and JD.com often offer incredible deals on this day. Many international brands also use November 11th to offer their best products at heavily reduced prices.
Electronics are at the top of the list. Smartphones, laptops, tablets and smart home devices are often reduced by up to 50% or more. If you are looking for a new iPhone, Samsung Galaxy or a gaming laptop, it is worth starting your research early. It is particularly worth paying attention to refurbished products. These are significantly cheaper than new goods even without discounts. For example, you can get Janado a refurbished iPhone 14 depending on condition from 480,90 € instead of new goods from €639.90. And there is an additional discount on Singles' Day.We have also created a list for you of which smartphones are particularly worth buying on Black Friday because of the discounts - which of course also applies to Singles Day.
What distinguishes Singles' Day from Black Friday
Although both shopping events are known for big discounts, there are some differences between Singles' Day and Black Friday.
The origin is a big factor. Singles' Day began in China as a celebration of singlehood, while Black Friday comes from the USA and traditionally marks the start of the Christmas shopping season after Thanksgiving. Both days now have worldwide significance, but their roots are culturally different.
In terms of sales volume, Singles' Day beats Black Friday by a long way. With sales of several billion dollars at Alibaba alone, Singles' Day is now the largest shopping event in the world. While Black Friday also generates gigantic sales, it usually falls short of the sales figures of Singles' Day.
Another difference lies in the focus: Singles' Day is all about giving gifts to yourself. It's about making yourself happy, which increases the psychological appeal. Black Friday, on the other hand, is often about Christmas shopping and buying gifts for others.
The events also differ in their duration. Black Friday has evolved from a one-day event to a long weekend (with Cyber Monday). Singles' Day, on the other hand, usually remains focused on November 11th, even though some platforms already offer advance deals.
Tips for the ultimate bargain hunter on Singles' Day
Singles' Day offers many opportunities to get real bargains - but only if you are well prepared. Here are some tips to help you get the most out of this shopping event:
- Prepare early: Make a wishlist of the products you want to buy. Many retailers are offering pre-release deals before November 11th. Getting there early will ensure you don't miss out on any deals. If you're looking to buy new electronics but aren't sure which smartphone or tablet is best for you, check out our buying guide. It's got everything you need to know about iPhones, laptops, and other devices.
- Use discount apps and browser extensions: Apps like Honey or browser extensions like Keepa help you find the best prices and apply automatic coupons. This way you can save extra without much effort.
- Keep an eye on flash sales: Many platforms like Alibaba and Amazon offer limited-time offers. These so-called flash sales are often only available for a few hours, so be alert and check the offers regularly.
- Pay attention to the seriousness of the dealers: Especially when there are big discounts, you should make sure to only buy from trustworthy dealers. Check reviews and make sure that the dealer offers legitimate return and warranty conditions.
If you follow these tips, you'll be perfectly prepared to grab the best bargains on Singles' Day!
Conclusion
Singles' Day has long been more than just a shopping event - it is the perfect opportunity to reward yourself and save big at the same time. With huge discounts on electronics, fashion and household appliances, this day offers everything a bargain hunter's heart desires. The psychological appeal of giving yourself a gift and the exclusive availability of many offers make November 11th a highlight in the calendar for anyone who likes to hunt for deals.
Don't forget: preparation is everything! With a well-thought-out wish list, newsletter subscriptions and the right strategy, you can score big on Singles' Day. Now you know how to find the best deals and make the most of the day - so, are you ready for the big bargain hunt?
