Wer steckt eigentlich hinter Nubia? Ein tiefer Einblick in die Marke

Who is actually behind Nubia? A deep insight into the brand

The Nubia brand devices are an insider tip and particularly popular with technology enthusiasts. While they are still little known globally, but why actually. The Nubia brand impresses with its strong price-performance ratio, especially in the top models. It also relies on innovative smartphones and has an exciting story behind it. 


In this article we take a closer look at Nubia. We start with the origins of the company and then take a closer look at Nubia's products. Our goal is to get a clear picture of the manufacturer and show you who is behind Nubia. 

Meaning of the name "Nubia"

Let's start by clarifying what the name Nubia is all about. The company has written a small statement regarding their name on their website. There they say that the term Nubia refers to an ancient civilization known for its cultural achievements. In Latin and other languages, the word Nubia means the clouds and, according to them, is a sign of beauty and kindness. The name not only brings with it historical references. It also represents the values ​​that Nubia wants to express through its products and its image: grace and openness.

The History of Nubia

Nubia started in 2012 as a subsidiary of ZTE. With the aim of enriching the market with good quality and affordable smartphones. A key moment in their company history was the sale of 50% of Nubia shares by ZTE. This happened because of conflicts with the US government, which also affected other Chinese companies such as Huawei and Honor. Nowadays Nubia is no longer part of ZTE and is an independent company. 

Nubia's product range

Nubia is best known for its cell phones, but they have a lot more in their range with tablets and gaming accessories. 

Redmagic series: A top-class gaming experience

The Nubia subsidiary brand Redmagic covers a wide range of gaming equipment. At Redmagic you will find everything you need for gaming, from high-performance smartphones to monitors, keyboards and mice specially designed for PC gaming. This product range offers gamers a seamless and immersive gaming experience, whether on the go or on a home PC setup.


When you take a closer look at the new Redmagic 9 Pro smartphone, the impressive performance of the Redmagic devices becomes clear. The 9 Pro is equipped with a whopping 16 GB of RAM and the latest Qualcomm Snapdragon 8 Gen3 and therefore offers first-class performance. A special cooling system keeps the device cool even during intensive use. The 6500 mAh battery ensures long gaming sessions. This combination of powerful components makes the Redmagic 9 Pro a highlight for gamers.

Z series: Powerful equipment with a special feature

The Z series from Nubia represents the manufacturer's flagship models, which focus on premium quality and excellent features. This series stands out above all because of the powerful and up-to-date processors, large batteries and excellent cameras in the smartphones. 


A special feature in this series is the size of the camera lenses on the main camera. At 35 mm, they allow a large incidence of light and therefore ensure clear and bright photos.With different variants tailored to different user needs, the Z series clearly shows that Nubia is capable of delivering premium smartphones that leave nothing to be desired. A prime example is the Z60 Ultra, which impresses with its edge-to-edge display and high-quality camera. 

Other products: Nubia Pad 3D and Nubia Flip

Nubia not only offers classic smartphones, but also has innovative products such as the Nubia Pad 3D or the Nubia Flip in its repertoire . The Nubia Pad 3D is a tablet that converts content from 2D to 3D in real time without the need for glasses. With the Nubia Flip, Nubia has brought its first folding smartphone onto the market. It impresses with its flexible design and, at $599, is significantly cheaper and is a real challenge to the competition. These innovative products show that Nubia offers its users a special experience.

Conclusion: A deep insight into the Nubia brand

Nubia is much more than just a current insider tip. The product portfolio includes various devices from powerful gaming smartphones to innovative foldable devices. The Redmagic series in particular stands out. It offers everything gamers need for an optimal gaming experience. At the same time, the flagships of the Z series also impress with their powerful processors, large batteries and excellent cameras. In addition, Nubia shows courage to innovate, which is reflected in products such as the Nubia Pad 3D and the Nubia Flip. 

What makes Nubia special?

Nubia stands out on the market primarily because of the four key points:

  • Excellent value for money: Nubia offers high-end features at an affordable price.
  • Innovative products: Nubia ventures into new technologies and brings exciting products such as the Nubia Pad 3D or the Nubia Flip onto the market.
  • Strong gaming division: The Redmagic series offers gamers everything they need for an optimal gaming experience.
  • Impressive flagships: The Z series impresses with powerful processors, large batteries and excellent cameras.

Final word

In summary, Nubia offers an exciting and diverse product range that appeals to both technology enthusiasts and price-conscious buyers. Through constant innovation and a clear focus on high quality, Nubia stays in the spotlight. The brand also enriches the market with unique products. That's why you should keep an eye on Nubia. It has the potential to establish itself as one of the leading providers in the smartphone market.